It’s been the hot new buzzword for marketing your business online: Inbound Marketing.
If you’re looking for an inbound marketing agency that will help you generate more revenue for your business, you might want to know what to look for first. It’s about making a good decision for your business. (And no, our company is a not a good decision for every business either.)
There are now a lot of inbound marketing agencies out there but only a few will meet the specific needs of your company.
The ever-changing world of online marketing is becoming more and more complex. As inbound marketing becomes more popular, and as more people recognize its benefits, choosing the right company from a vast multitude of service providers may feel challenging.
We think these 5 tips can help you choose the right inbound marketing agency for your business:
Do your homework.
Make sure you do your homework and research about your agency’s background. Do they have an impressive reputation? Do their former and current clients rave about their services? What’s the prospective agency’s core competency? SEO? Social Media? Email Marketing? Answers to these key questions could guide you in determining whether a candidate agency is a good fit.
Browse through their portfolio.
Experience matters. You wouldn’t want to work with a marketing team who has not yet proven their expertise. Don’t hesitate to check your prospective agency’s portfolio to find out whether their past projects are similar to the one you want executed for your business. You might also want to note the length of time they’ve worked with most of their clients – have they had long-term partnerships with their previous clients? It is important to know this because it simply shows how much they value their working relationships with their clients.
Meet the team.
When searching for an agency, you are also beginning a relationship with its members. You will be investing a lot of time together when developing and applying marketing techniques. You are also providing them the opportunity to provide suggestions that will form your company’s upcoming achievements. This is why it is crucial to get to know the team to make sure you will be working with people you trust.
See if they practice what they preach.
Find out if they are also doing what they’re recommending you to do. It’s hard to take marketing advice from someone who does not set a good example to their clients. If they recommend for you to consistently post on social media, then they must do it on their own social media accounts as well. For example, if they are going to help you with SEO, ask what keywords they can show you that their own agency shows up for.
Consider the price.
Everyone has a budget, however you have to know that cheap labor does not always translate to good-quality work. Never settle into an average quality of service just because of the price. Look for an agency that values your money by consistently producing great work for your company.
Hiring an inbound marketing agency may take up a lot of your time and effort, but by probing potential partners with the right questions and by closely taking your business’ needs into consideration, there is a greater chance for you to make the right decision.