Do you use videos as part of your inbound marketing strategy? Many businesses don’t, and it’s hurting them. Let’s be honest. Videos – the ones that tackle quality content and add value to the lives of customers – have become an essential piece of the marketing puzzle. Using videos to promote your business has proven to bring positive results. Here are the top 3 reasons why you should (if you haven’t already) incorporate videos in your marketing to-do list:
1. Visual content is a great way to capture your audience’s attention.
Videos are the perfect medium to deliver your message because these allow you to tap into the visual aspect of communication, making it easier for your audience to understand your message. A lot of people grasp information better when they watch someone present it to them rather than just reading the instructions in plain text.
2. Your facial expression and voice gives more meaning to your message.
I’m sure most of your customers prefer to communicate person-to-person, where they can see your facial expression and hear your voice. That’s normal. We all want a personal touch in the things we do – even when doing business. When your customers see your face and hear the tone in your voice as you deliver your message, they are more likely to understand what you are saying. If they don’t understand your message, they won’t be able to appreciate its value. Just remember to be authentic – be yourself.
3. Videos rank well on Google.
Videos have a great chance of showing up in search engine results – especially ones that are uploaded on YouTube. And since YouTube is owned by Google, it means that your videos are indexed and may get quality backlinks. Videos help boost your search results.
As I’ve mentioned earlier, video marketing is just a piece of the puzzle. This means you can’t just rely on videos alone. You have to explore other means of providing content such as blogging, social media, email marketing – the list goes on. However, putting videos into the mix is a winning strategy that makes your content more effective and more valuable.
Here’s a quick video I recently did answering the question, “How important is SEO?”