It’s true. Social media management has become a big waste of time, particularly for small business owners.
Your expertise is your product or service, whether you are an massage therapist, an online retail store, an attorney, a consultant or whatever. You probably don’t have the time to keep up weekly with the ever-changing social media trends and strategies. Therefore, you are probably wasting your time and money “trying” to do it yourself.
Think about the time you spend on Facebook, Twitter, LinkedIn, Instagram, etc. and ask yourself the question, “What is my return on my social media investment and time?
“But Joe, I’m using an outside agency to help me manage my social media.”
I’d be willing to bet that if you are using an outside agency for social media management, you are probably wondering if they are ever going produce any real ROI as well.
I’m consistently amazed how many small businesses have the wrong people managing their social media. Whether it’s someone who is wearing several hats in your business, or an outside consultant or firm who isn’t helping you much at all. What’s it doing for you? How’s it really working out?
Here’s a big statement – you are probably paying them too much money. If you are spending more than $500 /month for your social media marketing management services, you are probably spending too much.
Just because someone knows social media, doesn’t mean they understand social media marketing.
How do I know this? I’ve owned a social media agency for several years, and it took me and my teams years to REALLY start understanding this difference so we could produce real results for clients.
You must expect results, and by results, I mean an increase in revenues that you can directly correlate to your social media efforts.
Anyone can post on social media. But few understand how to use social media to drive new leads and sales into your business. Few can look at your business and strategically outline a marketing funnel to bring you more engagement, more traffic, and more customers.
Click here to request a complimentary audit of your website, social media and online marketing and you’ll be taking the first step so you’ll never waste your time and money again.