The Importance of Autoresponders in an Inbound Marketing Campaign

autorespondersHave you made autoresponders a part of your inbound marketing campaign mix? If not, then you’re missing out on the most important part of your lead nurturing efforts. Autoresponders are also an effective way of bringing in more traffic to a website.

With autoresponders, you can automatically send follow-up emails at scheduled time intervals.

Today, most email marketing software includes scheduling features which allow you to upload and send your email at a specific date and time. This feature makes it very convenient for business owners to communicate to their prospects because autoresponders can be scheduled ahead of time. You don’t have to be in front of a computer just to send it, which means you can attend to other important things in your business.

Autoresponders don’t close.

Unlike your office, these auto emails can operate 24/7. This means that as long as your emails are properly scheduled, work can be done for you all throughout the day. You could also integrate them with an app to track work hours, so the app can send email in your absense. This is great for businesses whose contacts come from other time zones or countries. Considering the different time zones, autoresponders allow you to reach out to your prospects at appropriate times.

Autoresponders help build and reinforce customer relationships.

These days, many people use social media to connect; but there is something intimate about an email which is just hard to ignore. Email marketing is a reliable way of spreading awareness about your brand and getting people to trust you. If you are sending out valuable content to your subscribers, they will eventually notice and like you. Autoresponders let you reach out to your audience in a consistent manner which could help you build worthwhile relationships with them.

Autoresponders help increase revenue.

Because strong relationships and trust are established, there is a great potential for an increase in sales and revenue. Customers can easily respond to your email, making real-time communication about your product or services. And if your marketing strategies extend to publicity, then you can expect a bigger customer base if you’re including event management solutions. This will also make you more likeable and reliable.

94% of people send or read email. It doesn’t matter how old they are, consumers overwhelmingly prefer to receive marketing messages via email and there’s no close second place channel.

The data comes from ExactTarget’s 2012 Channel Preference Survey — the 14th report in the company’s Subscribers, Fans and Followers series.

Do you think autoresponders are useful for small businesses? Share your thoughts in the comments below.

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